Keep the property
in one place.
Assessment, taxes, sales, town context and source evidence stay together.
Professional property research
built for New Jersey.
Research a property, review the evidence and move into the next workflow without rebuilding the file across multiple sites.
Monthly, annual and limited Founding Lifetime options are available.
See pricingProperty intelligenceOne addressResearch, evidence and workflow in one place.
82Watchdog Score
Assessment
Appeal evidence
Recorded sale
Watchlist change
Town context
New Jersey firstSource-aware dataProperty monitoringProfessional workflowsEvidence beside the answerFree homeowner layerNew Jersey firstSource-aware dataProperty monitoringProfessional workflowsEvidence beside the answerFree homeowner layer
New Jersey firstBuilt around New Jersey property data.Tax, assessment and municipal context are part of the product from the start.
Research the details that matter here.
Watchdog brings assessments, equalization, Chapter 123 context, municipal records, sales and property changes into one property view.
Appeal context Municipal context Change history Source evidence
See what supports the result.
Watchdog keeps source evidence close to the property signal and shows when evidence is limited.
564 New Jersey municipalities131,244 SR1A verified sales on file55.2% statewide median assessment-to-market ratio
Verified sourcingEvidence beside the answer.Watchdog uses New Jersey public records, including verified sales and equalization data where applicable.
Know when to trust the screen and when to review more.
Source facts, Watchdog calculations and missing evidence are labeled separately.
Public-record screening is decision support. It is not a formal appraisal, legal opinion, title determination or tax-appeal conclusion.
Read the data methodologyKeep the property
See what drives
the score.
Use the score as a starting point, then review the supporting evidence.
See important
property changes.
Saved properties return to your attention when monitored facts change.
Build the working file.
Use appeal, diligence, comparable and property research tools in one workspace.
Move into the next workflow.
Save, report, compare, export or continue into a professional workflow.
watchdog / property intelligence Product workflow
PROPERTY INTELLIGENCESample propertyNew Jersey
ESTIMATED VALUE$351,000Assessment + market context
Assessment$238k
Tax bill$8.4k
Town ratio67.8%
82WATCHDOG SCORE
WHAT MOVED
Assessment pressure is above the local peer band.
Source Peer set Date
WATCHLISTWhat changed since you looked?
Assessment changedPriority moved up
NOWNew record activityProperty event added
TODAYTown signal updatedMunicipal context changed
WEEKPROFESSIONAL REVIEWEvidence before opinion.
1SignalFound
2EvidenceReviewed
3DecisionClear
4ActionReady
Built for different professional workflows.
Choose your role to see where Watchdog fits.
REAL ESTATE
Find properties worth a follow-up.
Use property changes, reports and agent workflows to prioritize outreach.
Sphere signalsFollow-up reasonsProperty reportsMarketing Studio
See Opportunity Desk Assessment movedHigh priorityPermit completedFollow upRecord changedReview
ATTORNEYS
Screen appeal matters before deep review.
Review Chapter 123 context, comparable support and source evidence together.
Appeal screeningComparable evidenceChapter 123 contextSource trail
CASE STRENGTHStrong
Evidence queue ranked before reviewMORTGAGE + FINANCE
Keep tax context beside the payment.
Review taxes, assessments and municipal context before finalizing the housing-cost picture.
Tax reality checkAssessment contextTown directionProperty history
PROPERTY TAX$8,420Current context beside the payment modelMunicipal signal reviewed
APPRAISERS
Keep local context around the subject.
Review assessments, sales, municipal ratios and local property data in one view.
Sales contextAssessment historyEqualizationTown comparison
Subject$351kComp 01$344kComp 02$359kComp 03$348k
INVESTORS
See the tax burden before you underwrite.
Review tax, assessment and property signals as part of the carry-cost picture.
Carry-cost contextTax trendPermit signalsPortfolio research
Soft launch · enrollment open
Choose how you want to pay.
Monthly, annual, or a limited Founding Lifetime option. Same plan limits.
REAL ESTATE AGENT
Agent
Property research and agent opportunity workflows.
Opportunity DeskAgent signalsProfessional reportsMarketing workflow
Annual
Choose Agent $590/ year
Two months free. Save $118 vs 12 monthly payments.
ATTORNEY · MORTGAGE · APPRAISAL · INVESTOR
Pro
Deeper property research and professional tools.
Advanced intelligenceProfessional researchAppeal + diligenceExpanded exports
Annual
Choose Pro $1,290/ year
Two months free. Save $258 vs 12 monthly payments.
HIGH-VOLUME · DATA-HEAVY · POWER USER
Pro+
Bulk research, Data Center and population workflows.
Everything in ProData CenterBulk workflowsAdvanced data operationsFull signal library
Annual
Choose Pro+ $3,990/ year
Two months free. Save $798 vs 12 monthly payments.
Paid enrollment is open for Agent, Pro and Pro+. Teams stays request-only.
Not ready for a professional plan? Property lookup remains free.
Use Watchdog free Compare plans.
See which tools are included at each level.
Capability
Free
Agent
Pro
Pro+
Property intelligence
Property lookup
✓
✓
✓
✓
Assessment + tax markers
Core
Expanded
Advanced
Advanced
Watchdog Score + evidence
Basic
Professional
Advanced
Advanced
Saved property monitoring
Limited
✓
✓
✓
Professional workflow
Agent Opportunity Desk
Not included
✓
✓
✓
Professional reports + exports
Not included
✓
Expanded
Advanced
Appeal screening + comparable context
Basic
Basic
Full
Full
Permit + diligence intelligence
Not included
Selected
Full
Full
Marketing Studio
Not included
Agent workflow
Where applicable
Where applicable
High-volume data
Data Center
Not included
Not included
Not included
✓
Bulk property / town workflows
Not included
Not included
Not included
✓
Full signal library
Not included
Role-focused
Professional
Full
Billing
Common questions.
What does annual mean?
Agent is $590/year, Pro is $1,290/year and Pro+ is $3,990/year. Each annual price equals 10 monthly payments.
Can I pay monthly?
Yes. Monthly pricing is $59 for Agent, $129 for Pro and $399 for Pro+.
How is Watchdog Intelligence priced?
Agent and Pro can add Watchdog Intelligence. Pro+ includes it.
Not sure which plan fits?
Start with your expected property volume, or send us a plan question below.
Is there a free trial?
Property lookup is free. Paid professional plans start when you check out.
Need help choosing?
Ask a plan question.
Tell us what you do and roughly how many properties you work with. We will point you to the closest fit.
Straight answer Agent · Pro · Pro+ Reply by email
Run a property first