Watchdog
Watchdog Homeowner Guide

How to hire a real estate agent.

The best choice is not the person with the loudest marketing. Look for someone who understands your local market, explains the numbers clearly, communicates well and can show you exactly how they will represent your interests.

For buyersFor sellersLocal market fitClear expectations
What mattersQuestions to askBuyer needsSeller needsRed flagsResearch first
Start here

Hire for the work you actually need done.

A first-time buyer, an investor, a homeowner selling after 25 years and a family handling an inherited property do not need the same real estate experience. Start by defining the decisions you need help making.

A good agent should be able to explain the process, the local market, their communication style, how they will research the property and what they will do when the deal becomes difficult.

Simple rule: you should understand what the agent will do for you before you sign anything. Ask questions until the role, service, communication and compensation are clear.
01 · Interview questions

Questions worth asking every agent.

You do not need a long interview. You need clear answers.

How often do you work in this town or type of property?
How will you determine value and explain comparable sales to me?
Who will I communicate with after I hire you, and how quickly should I expect replies?
What parts of the transaction do you personally handle and what is handled by your team?
How will representation, compensation and any other costs be explained before I commit?
What happens if the inspection, appraisal, financing or title work creates a problem?
02 · Buyers

For buyers, local guidance matters before the offer.

A buyer's agent should help you understand the property and the deal, not just open the door.

01Property research

Ask how the agent checks taxes, assessments, sale history, flood context, permits and other public facts before you make a decision.

02Offer strategy

The agent should explain price, terms, timing and risk in plain language rather than simply telling you what number to write.

03Local market knowledge

Ask what is happening with inventory, competition, concessions and days on market in the neighborhoods you are considering.

04Problem solving

Strong representation becomes most valuable when the inspection, appraisal, financing or title work does not go as planned.

03 · Sellers

For sellers, ask to see the plan behind the price.

A listing presentation should connect pricing, property condition, marketing and likely net proceeds.

PricingAsk which comparable sales matter, which do not, and how the agent adjusts for condition and current competition.
PreparationAsk what should be repaired, improved, cleaned, staged or left alone before going to market.
MarketingAsk where the home will appear, how photography and property details will be handled and how buyer activity will be reported.
Net proceedsAsk for an estimate that separates sale price from commissions, transfer costs, mortgage payoff and other closing expenses.
NegotiationAsk how the agent compares offers when price, financing, inspections, timing and certainty are different.
04 · Red flags

Be cautious when the answer is always “trust me.”

Good representation should become clearer the more questions you ask.

No explanation behind the price

A confident number is not the same as a supported pricing strategy. Ask to see the evidence.

Pressure to sign immediately

You should have time to understand the relationship and ask questions about the agreement before committing.

Vague communication expectations

Know who is handling your file, how updates happen and what response time you can reasonably expect.

Everything sounds guaranteed

Real estate has uncertainty. Strong agents explain risks and tradeoffs instead of pretending every outcome is predictable.

05 · Do your own research

Start with the property before the sales conversation.

Watchdog gives homeowners a neutral place to review public property facts before they speak with an agent.