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Watchdog Property Intelligence
For New Jersey real estate agents

Know the property before you walk in.

Watchdog is New Jersey property intelligence: the assessment and tax history, Chapter 123 context, verified sales, permits, and town context in one view, with the source and date on every number. The MLS tells you what is for sale. Watchdog tells you what is underneath the listing.

Card required. $59 per month after day 14 unless cancelled. Cancel anytime from Account.

Create a free account

Invite code, 30-day trial, limited to 100 New Jersey agents. No card needed to request an invite.

Sample

Rank Now

123 Example Street, Sample Town, NJ

Reason
Town reassessment announced. Assessment up 11.4% since 2024.
Confidence
High
Source
MOD-IV, Aug 2026; municipal notice, Sep 2026
Homeowner-safe wording
Your town is reassessing for 2027. Here is what the public record shows for your property and the dates that matter. Happy to walk through it if useful.
Next action
Send the note. Offer a ten-minute call.

Every card gives you the reason, the confidence, the source date, wording that is safe to say to a homeowner, and a next action. It is not a guess about what the owner wants to do. It is a real reason to reach out.

Start your 14-day Agent trial. A card is required to start. After day 14 your card is charged $59 per month unless you cancel before then. We send a reminder email 7 days before the first charge. Cancel from Account, any time. If you are charged and ask within 7 days of the first charge, we refund that charge. Annual billing is $590 per year, ten monthly payments for twelve months, and you can switch to it from Account.

Founding Agent invites are limited to 100 New Jersey agents. Your invite code starts a 30-day trial of the Agent plan. No card is needed for the invite trial. When public enrollment opens, the Agent plan is $59 per month or $590 per year.

Three moments where the property story matters.

Sample screens use non-identifying addresses. Real screens keep the source and date on every figure.

Sample
123 Example Street
R Recourse70
O Overassessment Position68
B Burden74
U Uniformity62
S Stability81
T Trajectory77

Before the appointment

  • Property Lookup with the Watchdog Score (0 to 100), powered by the ROBUST Framework: Recourse, Overassessment Position, Burden, Uniformity, Stability, Trajectory.
  • Evidence beside the score: assessment, tax history, verified sales, permits.
  • Separate the assessment from the pricing conversation before the seller brings it up.
Sample
Monday desk
Now1
This week2
Watch3
Town reassessment announcedHigh

Monday morning

  • Opportunity Desk, ranked Now, This week, Watch.
  • Each card carries the reason, the source date, homeowner-safe wording, and a next action.
  • Weekly email with the ten highest-value new items.
Sample
Farm: Sample Town, 214 parcels
Mailable addresses206

Your farm

  • Draw a farm on the map and build the audience.
  • Send a mailer from Postcard Studio, printed and mailed First Class.
  • Cards go to Current Resident; undeliverable cards come back as mail credit.

Postcards: $1.79 per card.

$1.79 per card on the Agent plan

Printing and postage included. 6 x 8.5 postcards, mailed First Class. Minimum 50 mailable addresses. Owner names are not public in New Jersey, so cards go to "Current Resident." Cards that cannot be mailed come back as mail credit.

Put your name, brokerage, and any broker-required disclosure on every card. Postcard costs are separate from the plan price.

Capacity, stated plainly.

25 monitored properties on Agent

Live lists and territories meters are shown in the app. Add clients and sphere without limit; monitoring applies to the properties you choose to watch.

Need more than 25? See Pro and Pro+ on the plans page.

Where the Agent plan sits.

Free

$0

Property lookup, limited monitoring.

Agent

$59 per month

Or $590 per year. Everything on this page. Watchdog Intelligence, including Watchdog Intelligence Voice, is an add-on.

Agent Founding Lifetime

$1,499 one time

Lifetime access to Agent features, 25-property capacity, no monthly fees. Enrollment opens when billing opens.

Pro, Pro+, and Teams for attorneys, lenders, appraisers, investors, and offices are on the plans page.

Start your 14-day Agent trial. A card is required to start. After day 14 your card is charged $59 per month unless you cancel before then. We send a reminder email 7 days before the first charge. Cancel from Account, any time. If you are charged and ask within 7 days of the first charge, we refund that charge. Annual billing is $590 per year, ten monthly payments for twelve months, and you can switch to it from Account.

Questions agents ask before they start.

What happens on day 14?

Your card is charged $59 for the first month unless you cancelled. You get a reminder email 7 days before. Cancel from Account at any time before then and you pay nothing.

When does paid enrollment open?

We will email everyone who requested an invite the day it opens. Until then the invite trial runs 30 days.

Can I get a refund?

Yes. If you are charged and ask within 7 days of the first charge, we refund that charge. Email the address on your receipt or use the button in Account.

Is Watchdog an MLS replacement?

No. Watchdog is the evidence companion beside the MLS. It is not an MLS, appraisal, title search, inspection, legal opinion, or tax-appeal conclusion. Assessments are tax-administration values, not list prices.

Does Watchdog sell owner phone numbers or contact lists?

No. Watchdog does not sell owner phone numbers, emails, skip tracing, or contact lists, and property data is not seller intent. Opportunity Desk gives you a property-triggered reason to reach out to people you already know, using contact data you already lawfully have.

How many properties can I monitor?

Up to 25 on the Agent plan, plus live lists and territories meters shown in the app. Pro and Pro+ have higher limits.

What does a postcard cost?

$1.79 per card on the Agent plan, printing and First Class postage included, minimum 50 mailable addresses. Cards go to "Current Resident." Undeliverable cards come back as mail credit.

What is the Founding Agent cohort?

The first 100 paying New Jersey agents. Same plan, plus a direct line to John while the product is being shaped. Request a Founding Agent invite and you get an invite code for an invite-only trial. No card is needed to request the invite.

Where does the data come from?

Public records: the property record, assessment and tax history (MOD-IV), Chapter 123 ratios, verified sales (SR1A), permits, municipal context, and flood or environmental screening. Every number shows its source and date. Details on the data methodology page.

Two Mondays. Then decide.

One hundred seats. New Jersey agents only.

Start your 14-day Agent trial. A card is required to start. After day 14 your card is charged $59 per month unless you cancel before then. We send a reminder email 7 days before the first charge. Cancel from Account, any time. If you are charged and ask within 7 days of the first charge, we refund that charge. Annual billing is $590 per year, ten monthly payments for twelve months, and you can switch to it from Account.

Founding Agent invites are limited to 100 New Jersey agents. Your invite code starts a 30-day trial of the Agent plan. No card is needed for the invite trial. When public enrollment opens, the Agent plan is $59 per month or $590 per year.

Create a free account